{"id":3717,"date":"2016-05-17T15:25:52","date_gmt":"2016-05-17T15:25:52","guid":{"rendered":"http:\/\/healthyaging.net\/magazine\/?p=3717"},"modified":"2016-05-17T19:27:30","modified_gmt":"2016-05-17T19:27:30","slug":"culinary-entrepreneurs-star-at-artisan-exchange","status":"publish","type":"post","link":"https:\/\/healthyaging.net\/magazine\/spring-2016\/culinary-entrepreneurs-star-at-artisan-exchange\/","title":{"rendered":"Culinary Entrepreneurs Star at Artisan Exchange"},"content":{"rendered":"<p><p class=\"author-credit\">By Rachel Small<\/p><\/p>\n<p><span class=\"dropcap\">T<\/span>he Artisan Exchange located in West Chester, PA materialized from a need to fill a void. Literally and figuratively. And it all began with a coffee bean.<\/p>\n<h4>Golden Valley Coffee Roasters<\/h4>\n<p>In 1986 former Wawa marketing director, John Sacharok, started <a href=\"http:\/\/www.goldenvalleyfarms.com\/\" target=\"_blank\">Golden Valley Coffee Roasters<\/a>. The company boasts an impressive list of credentials, including two organic certifications plus Fair Trade, bird-friendly and shade-grown labels for their coffee. Sacharok, his sister and business partner, Maryann Baldassarre and her eldest son, Frank Baldassarre, Jr. (also the company\u2019s master roaster) roast all of their coffee beans themselves among a rising tide of boutique roasters. Golden Valley Coffee Roasters have always considered coffee-making to be an art form. They tasked themselves with continuing to create delicious, high-end coffee, while also leaving a positive social and environmental mark on the coffee industry.<\/p>\n<p>Eventually with corporations and offices switching to one-cup coffeemakers, Sacharok\u2019s coffee company found itself with a warehouse that didn\u2019t match current warehousing trends and exceeded the size they needed to operate. Amidst an unfavorable real estate climate, the team\u2014which now included Frank Baldassarre, Sr. and Joe Stratton (director of equipment services and farmer)\u2014began looking into different ways to use their warehouse space.\n[awesome-gallery id=3887]<\/p>\n<h4>Cultivating a Culinary Commune<\/h4>\n<p>In 2011, the company came across a survey by the National Grocers Association, which reported that 86-percent of local foods consumers were asking, \u201cWhat are the small-scale food manufacturers doing for space?\u201d In 2012, with space to fill and a surplus of passionate artisan creators looking for inexpensive spaces, the former Golden Valley Coffee Roasters warehouse became a home for budding culinary entrepreneurs aptly named \u201cthe <a href=\"http:\/\/artisanexchangewcpa.com\/\" target=\"_blank\">Artisan Exchange<\/a>.\u201d<\/p>\n<p>The model for Artisan Exchange members allows creators to rent individual spaces within the warehouse, which function as the home-base for their small culinary businesses. From this launch pad, these passionate foodies are able to regularly sell to local specialty shops, grocery chains and via the Internet .<\/p>\n<p>A special plus for the artisans is a built-in \u201ctown square\u201d of sorts. Every Saturday from 10 a.m. to 2 p.m., the Artisan Exchange warehouse\u2014located at 208 Carter Drive in West Chester, PA\u2014hosts the Artisan Foods &amp; Farmers Market where companies sell their goods in one single, collaborative space.<\/p>\n<p>Though these companies work independently and create an array of products, the Artisan Exchange operates under a single mission statement. According to Frank Baldassarre: \u201c[We aim] to provide an affordable environment that supports entrepreneurs committed to producing hand-crafted, sustainable foods while sharing sound business practices that have a positive social impact.\u201d<\/p>\n<p>There is a special atmosphere and small town feel at the Artisan Exchange. Everyone there within the Artisan Exchange is rooting for each other to succeed. They recognize that they are stronger as a collective than as individuals when pitted against large-scale grocery store chains.<\/p>\n<h4>Pride and Passions<\/h4>\n<p>Like Golden Valley Coffee Roasters, the other artisans take enormous pride in their products and often feel their goods are even an art form, one that they take pride in, are passionate about and from which they derive renewed happiness. Each and every one of these culinary-related companies operates on a modus operandi unique to themselves and aside from financial gain. Their art is fueled by a number of factors including heritage, family, independence, community and following their one true passion in life\u2014food.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3891\" src=\"https:\/\/healthyaging.net\/magazine\/wp-content\/uploads\/2016\/05\/Bottled-Thyme-TABLE-SET-UP.700w.jpg\" alt=\"Bottled Thyme TABLE-SET-UP.700w\" width=\"700\" height=\"500\" srcset=\"https:\/\/healthyaging.net\/magazine\/wp-content\/uploads\/2016\/05\/Bottled-Thyme-TABLE-SET-UP.700w.jpg 700w, https:\/\/healthyaging.net\/magazine\/wp-content\/uploads\/2016\/05\/Bottled-Thyme-TABLE-SET-UP.700w-300x214.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>One of these mini-food companies is <a href=\"http:\/\/www.bottledthyme.com\/\" target=\"_blank\">Bottled Thyme<\/a>, owned and operated by husband and wife team, Michael and Heather Van Houten. Regarding the sauces they produce, Michael is obviously passionate about his sauce creations, \u201cOur products are upscale dining quality, made with passion by hand and feature unique flavors. These products have bold, specialized flavors, which are not commonly found in larger, more commercialized grocery chain stores. We take the time bringing that slow simmered taste, so that you can have a delicious and quick meal.\u201d<\/p>\n<p>The differences between the products sold at the Artisan Exchange and those sold at chain grocery stores is immediately evident by the amount of heart that goes into everything sold at this culinary commune.<\/p>\n<p>Michael\u2019s other passion is family, having started his business under the philosophy, \u201cthat the family unit is one of the most important parts of life.\u201d The Van Houtens believe in infusing their sauce with as much love and devotion as they would for their own family. Their bottled sauce eliminates the prep work needed for families to create a sauce of the same caliber, so they regain that lost time and use it instead to spend more time together.\n[awesome-gallery id=3893]\nFamily is an important part of Deborah Streeter-Davitt\u2019s business too. Not only does she run her business alongside her parents, but the recipes she creates at <a href=\"http:\/\/www.macdougallscakes.com\/\" target=\"_blank\">MacDougall\u2019s Irish Victory Cakes<\/a> have a rich family history. \u201cOur products are from my great granddad\u2019s (dad\u2019s granddad), James McDowell\u2019s, recipe! He was a champion baker in Ireland and renown throughout all the British Isles. He won gold medal after gold medal for his amazing talents during the late 1880s and early 1900s before he brought our family to America. It\u2019s his lovely rich butter pound cake, to which we added a wee bit of whiskey to share with you\u2014our wonderful customer.\u201d<\/p>\n<p>Customer satisfaction interwoven with family is another passion of Streeter-Davvit. \u201dMacDougall\u2019s Cakes makes me feel like I\u2019m doing something good for my family while hopefully making my customers feel a wee bit happier by enjoying our cake and story while, maybe, recalling their own beloved family history.\u201d<\/p>\n<h4>The Start of Something New<\/h4>\n<p>As Golden Valley Coffee Roasters reinvented their warehouse space, members reinvented themselves and their careers by taking advantage of the opportunities the inexpensive and collaborative spaces afforded to them at the Artisan Exchange.\n[awesome-gallery id=3903]\nFor Jennifer Nicole Lindner, owner of <a href=\"https:\/\/jennifermcglinn.wordpress.com\/\" target=\"_blank\">Chou-Chou<\/a>, the one of the catalysts behind her new business was related to personal reinvention. \u201cI have always cooked and baked \u2026 With changes in my marriage and family life, I decided to formalize a business, find a professional kitchen in which to work, create and forge ahead.\u201d<\/p>\n<p>From her new direction in life, Lindner learned something else about herself and her own personal fortitude. \u201c[I have found that] there is simply nothing like working for oneself. Yes it can seem daunting, and money is often limited, but the freedom that comes with organizing one\u2019s day, living up to one\u2019s standards, etc, is worth all of the challenges.\u201d<\/p>\n<p>Yes, not all aspects of life at the Artisan Exchange are positive. Many vendors cite time and capital being in short supply, which can be a big challenge for new small businesses. \u201cMoney is a continual struggle,\u201d says Lindner, \u201cWhen a business is young, there is limited capital and funds are very tight \u2026 Time is also always limited. When working pretty much alone, one must multitask all the time and learn to prioritize in the midst of each day\u2019s demands.\u201d<\/p>\n<p>Van Houten knows that the challenges are not insurmountable. There are steps you can take to prepare yourself for your new career before you hit the ground running. \u201cDo plenty of research. Know your market inside and out. Figure out what your weakest attribute is and spend time improving that aspect.\u201d<\/p>\n<p>But the benefits outweigh the challenges by far. All three business owners consider themselves to be happier than they were before in their previous careers. Prior to his artisan sauce business, Van Houten also worked in the culinary industry as a line worker and manager in a kitchen. Lindner wore a lot of different hats throughout her early professional career. \u201cI worked in museums, as a magazine editor, as a cookbook writer and freelance pastry chef.\u201d<\/p>\n<p>Streeter-Davvit was a business development vice president for an insurance company until the financial crisis of 2008 caused her to shift gears. \u201cI was close to turning 50 and felt impassioned to start something new. So from the ashes of a division\u2019s closure arose my Phoenix of MacDougall\u2019s Irish Victory Cakes.\u201d<\/p>\n<p>Starting over in a new career, with a new business, might seem overwhelming. But as Lindner points out, with experience under your belt, you are not completely starting over. \u201cIt\u2019s not so much about reinventing oneself as much as it is about examining and taking an honest assessment of one\u2019s skills and passions, vulnerabilities and weak spots.\u201d<\/p>\n<p>Not only is Streeter-Davvit happier as a &#8220;head caketress,&#8221; but she feels her business has made her a better person. \u201cReinventing gives you the gift of a bolder inner strength. The tenacity that teaches you to adapt and conquer over challenges both huge and small. It polishes your edges and refines how you communicate with and appreciate people of all different walks. My \u2018better person\u2019 is a work in progress, but that\u2019s OK!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boutique food producers co-op together under one umbrella<\/p>\n","protected":false},"author":3,"featured_media":3774,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,56],"tags":[],"class_list":["post-3717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spring-2016-features","category-spring-2016"],"acf":[],"_links":{"self":[{"href":"https:\/\/healthyaging.net\/magazine\/wp-json\/wp\/v2\/posts\/3717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/healthyaging.net\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/healthyaging.net\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/healthyaging.net\/magazine\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/healthyaging.net\/magazine\/wp-json\/wp\/v2\/comments?post=3717"}],"version-history":[{"count":11,"href":"https:\/\/healthyaging.net\/magazine\/wp-json\/wp\/v2\/posts\/3717\/revisions"}],"predecessor-version":[{"id":3907,"href":"https:\/\/healthyaging.net\/magazine\/wp-json\/wp\/v2\/posts\/3717\/revisions\/3907"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/healthyaging.net\/magazine\/wp-json\/wp\/v2\/media\/3774"}],"wp:attachment":[{"href":"https:\/\/healthyaging.net\/magazine\/wp-json\/wp\/v2\/media?parent=3717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/healthyaging.net\/magazine\/wp-json\/wp\/v2\/categories?post=3717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/healthyaging.net\/magazine\/wp-json\/wp\/v2\/tags?post=3717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}