About the Healthy Aging® Trademark
Healthy Aging® trademark and service mark are federal marks owned by CWI Productions, Inc. and have been in existence since 1992. The mark covers the following uses:
- promoting public awareness of the need for health enhancement for older persons
- non-fiction books, magazines, periodicals, booklets, pamphlets, and paper sheets featuring information in the field of health for older persons and promoting public awareness of the need for health enhancement for older persons
- prerecorded video tapes featuring information in the field of health for older persons.
As a trade or service mark, Healthy Aging® may not be used without permission.
For example, no magazine, periodical, booklet or pamphlet may call itself Healthy Aging unless with the written permission of CWI Productions, Inc., as per the U.S. Trademark Act.
According to the United States Trade and Patent Office (USPTO):
What is a trademark?
A trademark includes any word name, symbol, or device, or any combination, used, or intended to be used, in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of the goods. In short, a trademark is a brand name.
What is a service mark?
A service mark is any word, name, symbol, device or any combination, used, or intended to be used, in commerce, to identify and distinguish the services of one provider from services provided by others, and to indicate the source of the services.
For questions or licensing Healthy Aging®, contact: Trademark information.
STATEMENT TO THE PRESS
CWI Productions, Inc. issued the following statement on the infringement of its federal trademark, Healthy Aging®:
RE: book with the title “Healthy Aging®” by Dr. Andrew Weil published on October 18, 2005.
CWI Productions, Inc., is the owner of U.S. registered trade and service marks for Healthy Aging® for promoting public awareness of the need for health enhancement for older persons, non-fiction books, magazines, periodicals, booklets, videos, pamphlets, and paper sheets featuring information in the field of health for older persons. CWI is a media productions company located outside of Philadelphia.
The unauthorized use of our marks will cause confusion in the marketplace and irreparable harm to our business and that of our licensees. Although we assume this is not an intentional violation of our trademark and we are hoping Dr. Weil and his publishers may not have known about our trademark, we have brought this matter to their attention and expect to resolve this quickly.
According to CWI President, Carolyn Worthington, “our company has been developing the Healthy Aging® brand for over ten years. We recognized that the growing demographic of aging baby boomers was an important category and it was our desire to develop health information and products for this market. We wanted these trademarks to establish a quality brand representing accurate and quality information and products for our aging society. So often, information distributed is filled with myths and is self-serving. It has always been our intention to show our citizens what is positive about aging and these marks were developed to do just that.”
We have provided licenses to various companies, organizations and non-profits who have wanted to use our brand to promote health initiatives for older adults since we first registered the mark. In addition, we have licensed the production of a variety of Healthy Aging® materials including television specials, videos, brochures, educational kits, and the like. The book, Healthy Aging®, Inspirational Letters from Americans has been sold through book stores and Amazon.com as well as by direct mail.
The Healthy Aging® trademark was instrumental in a significant sponsorship of the Healthy Aging® brand by the U.S. Postal Service, which included the production and distribution of over 500,000 Healthy Aging® Guides. The Postal Service displayed posters bearing the trademark in over 50,000 post offices nationwide. Other corporate and non-profit clients for the Healthy Aging® brand have included Bristol Myers Squibb, Philadelphia Inquirer, C.N.A. Insurance, U.S. Administration on Aging (US Department of Health & Human Services).
The Healthy Aging® website, www.healthyaging.net, has been a main conduit for positive aging information to the world for many years. We have a database of some 8,000 consumers and educators who have received or purchased Healthy Aging® materials. Typically, a simple search for Healthy Aging® on many search engines has www.healthyaging.net at the top. The website clearly indicates that Healthy Aging® is a U.S. registered trademark.
According to Worthington, “We have been gearing up for several new Healthy Aging® initiatives which we believe will be seriously compromised by Dr. Weil’s commercial use of our trademark. The unauthorized use of our trademark in the context of Dr. Weil’s high profile reputation and commercial marketing will create confusion in the marketplace, cause us irreparable damage and, quite frankly, will make it difficult, if not impossible to continue marketing our trademark.”