Tour de France. Photo courtesy of presse-cyclisme.aso.fr
Dreaming of a unique summer getaway? Why not follow the thrill of the Tour de France through the stunning French countryside? Now, thanks to a new Airbnb partnership, enjoying this world-famous cycling race has never been easier—or more immersive.
Airbnb has announced a landmark three-year partnership with the Tour de France and Tour de France Femmes avec Zwift, aimed at transforming how fans engage with the world’s most iconic cycling race. Through 2027, Airbnb will be the official partner of both events, unlocking immersive travel and cultural opportunities across the French countryside and beyond.
A New Way to Experience La Grande Boucle
Every summer, millions line the roads of France to cheer on cyclists in the Tour de France, one of the most-watched sporting events in the world. Now, through Airbnb’s collaboration with race organizers, fans will be able to do more than just watch—they’ll be able to live the experience. With over 100,000 listings situated along the race route, Airbnb hosts will welcome travelers into the heart of France’s most scenic and storied communities.
This partnership goes far beyond accommodations. Airbnb is unveiling a lineup of exclusive Experiences that celebrate the race, the regions it passes through, and the people who make it memorable. From private cycling excursions with legends to behind-the-scenes insights into race strategy and nutrition, the initiative highlights Airbnb’s evolution into a platform for one-of-a-kind cultural experiences.
Behind the Scenes with Tour Icons
In the lead-up to and during the Tour, hundreds of specially curated Airbnb Experiences will offer fans unprecedented access to the personalities behind the race. Among the highlights:
- Go behind the scenes with former French cyclist and Tour commentator Thomas Voeckler
- Design a limited-edition jersey with Fergus Niland, creator of the famed Yellow Jersey
- Learn nutrition secrets from cycling expert Stephanie Scheirlynck
- Train on a rest day with ex-pro cyclist Steve Chainel
- Watch a stage unfold with live strategy commentary from Vincent Lavenu, a former team principal
These experiences not only cater to cycling fans but also to travelers seeking authentic encounters with local cultures. From food tours and craft workshops to heritage site visits, local Airbnb hosts along the route will share the richness of their regions.
Find an AirBnb on Tour de France stages. Map example.
A Shared Passion for Discovery
“Airbnb is in 29,000 communes across France. We’re thrilled to help guests explore the country’s incredible diversity and charm,” said Brian Chesky, Airbnb co-founder and CEO. “Through this partnership, we’re not just spotlighting the thrill of the race, but the communities that make the Tour de France such a unique journey… we are proud to partner with Men and Women Tour de France to attract new guests to the rural regions along La Grande Boucle and bring the benefits of race tourism to more communities across France.”
Christian Prudhomme, Director of the Tour de France, echoed the sentiment: “The Tour de France has always been a celebration of the French regions, their landscapes, their culture and, above all, the locals who are the key players”.
For more on the upcoming Experiences and to plan your journey along the 2025 route, visit airbnb.com/tourdefrance25.
Whether you’re a lifelong cycling enthusiast or a curious traveler looking to explore the French countryside, Airbnb’s new partnership with the Tour de France offers an inspiring invitation: Come for the race, stay for the adventure.
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