2026 Healthy Aging Media Kit

The Healthy Aging® brand is the upbeat source for how to get started on the road to better health, covering physical, mental, social, and financial well-being.

Targeting the active, well-traveled, middle to upper-income, 45-plus adults (men and women), the brand offers multi-level sponsorship opportunities for advertisers.

Reach 700,000+ people each month across our integrated digital platform … website, magazine, newsletter, social, national observance month and events.

ABOUT THE HEALTHY AGING® PLATFORM . . .

Complete details in the 2026 Healthy Aging Media Kit

Healthy Aging® Magazine (subscription, digital and custom publishing). Email for login: advertising@healthyaging.net

Healthy Aging® Website, www.healthyaging.net

Healthy Aging® Newsletter and Database

Healthy Aging® Custom Content

Healthy Aging® Month 

ABOUT THE HEALTHY AGING® BRAND

“We’ve developed an exciting brand, Healthy Aging®, which resonates with both the Baby Boomer market — 67 million strong and holding over half the nation’s wealth — and the equally important Gen X audience now firmly in their peak-earning, peak-spending years,” says Carolyn Worthington, Healthy Aging® brand creator and publisher of Healthy Aging® Magazine. “We feel our platform is an impactful way for advertisers to connect to this market. We are not about ‘retirement’. We are about ‘what’s next?’”

The mission of the Healthy Aging® platform is to provide the vehicle for positive lifestyle information as a way to help people think more about what they can do rather than what they can’t do, how they can take more personal responsibility for their own healthcare and to age successfully.

“We are offering sponsors a cost-effective way to reach the active adult market with content they want,” Worthington adds. “We understand that today’s 45-plus consumers do not think of being old. They feel they have lots of life to live and are stimulated by content that speaks to them, rather than focusing on the gloom and doom of diseases and the classic definition of retirement.”

Target Market

Healthy Aging® reaches active adults 45 and older — a fast-growing, high-value segment of the U.S. population.

• Baby Boomers (born 1946–1964) are now age 62–80; Gen X (born 1965–1980) is now age 46–61
• Together, Americans 45+ number roughly 142 million — about 41–42% of the U.S. population (U.S. Census Bureau, 2025/2024 Population Estimates)
• Adults 65+ alone have grown from 12.4% of the population in 2004 to 18.0% today — one of the fastest-growing segments in the country (U.S. Census Bureau)

A Wealthy Group

This audience isn’t just large — it holds the majority of the nation’s spending power.

• Baby Boomers and Gen X together control 77.7% of all U.S. household wealth — Boomers alone hold 51.6%, Gen X holds 26.1% (Federal Reserve, Q1 2026)
• Adults 70+ now hold 26% of the nation’s $48 trillion in real estate wealth, a record high — for the first time on par with the 40–54 age group (Redfin, Q3 2025)
• This is an audience actively spending on travel, wellness, and longevity-focused experiences, not scaling back

Contact us to learn more about how Healthy Aging can help build your brand or message by reaching the active 45-plus market:  advertising@healthyaging.net

We’ve tested.  We’re ready. . .We’re ahead of the curve.

See our 2026 Healthy Aging Media Kit for further details:

2026 Healthy Aging Media Kit