Four New Salon-Quality Tools for Hair Styling from Rowenta

Rowenta Beauty: Give the gift of professional style with four new salon-quality, technologically-advanced tools. Rowenta Beauty’s line features four different tools: a blow dryer, curling iron, straightening iron, and styling iron. Designed specifically as non-damaging hair tools, each tool provides the ability to produce frizz-free, shiny, results that are a guaranteed long lasting hold.

Inspiration ProThe Inspiration Pro Dryer is a salon-quality dryer with an exclusive Auto-Sensor™ technology that automatically turns the dryer off when it’s set down, to save energy. It’s also equipped with a built-in ionic generator that dries hair 20% faster with a smooth, shiny and frizz-free result.  Retails at $159.99 and is available at

With a motorized, self-spinning barrel the new Curl Active Iron is the easiest way to get salon-quality curls at home. WithCurl Active Iron hi a 1 ¼” barrel that rotates in both directions, all you have to secure the end of your hair in the base clip, press the direction and the barrel automatically wraps hair from tip to root. It automatically rotates back at the root so you won’t burn your scalp and the ceramic, titanium and tourmaline boosted plates protect hair and evenly distribute heat for voluminous, frizz-free, full-body curls. Retails at $149.99 and available at

The Straight Express Iron features the unique 3D-straight™ technology and 16 integrated teeth that heat up to vertically Straight Expressand horizontally style hair and comb, stretch, and pre-straighten each section for salon-straight results in just one pass. The exclusive ceramic, titanium and tourmaline boosted plates protect hair and the built in ionic generator delivers millions of pure negative ions for unmatched shine, quick styling time and long-lasting results. Retails at $179.99 and is available at


Versa Style hiThe 5-in-1 master tool, Versa Style Iron, achieves the results of five salon tools – a flat iron, roller set, and three curling irons – in just one, easy to use tool. The iron features exclusive ProCurling™ technology, complete with rounded rubber edges to curl, wave or create incredible root lift while the ceramic-coated, tourmaline-boosted plates deliver long lasting shine. Retails at $159.99 and is available at


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