Three Kings celebration Three Kings Parade in Alcoy-Alcoi (Region of Valencia, Spain) Photo: Archivo Tourist Info Alcoy.

For those of us who love the holidays and always feel they pass too quickly, the letdown can come fast. The last cookies are eaten, decorations are put away, and suddenly the calendar feels bare.

But what if the holidays didn’t have to end on December 26—or even January 2? What if you could keep the festive season going just a little longer?

You can. Head to Spain, where the most meaningful holiday celebration arrives in January. Three Kings Day, celebrated on January 6, 2026, keeps the spirit of the season alive—while the most memorable public festivities unfold the night before.

Rooted in centuries of tradition, Three Kings Day is defined by anticipation, community, and shared ritual rather than commercial spectacle. And in two cities— Igualada in Catalonia and Alcoy in the Valencian Community—the celebration unfolds in unforgettable yet distinctly different ways.

For empty-nesters, couples, and solo travelers looking to extend the festive spirit through travel, these two destinations offer compelling reasons to visit Spain at a time when the country feels especially alive.

What Is Three Kings Day?

Unlike the American holiday season, which peaks in late December, Spain’s emotional centerpiece arrives in early January. Three Kings Day commemorates the biblical story of the Magi—Melchior, Gaspar, and Balthasar—who followed the star to Bethlehem bearing gifts.

In Spain, it is the Kings—not Santa Claus—who traditionally bring gifts to children. While Christmas Day is celebrated, anticipation builds steadily toward January 6. Weeks beforehand, children write letters to the Kings, carefully listing wishes and hopes, while entire communities prepare for their arrival.

Although Three Kings Day is celebrated throughout Spain, each region interprets the tradition in its own way—making it an especially rich experience for travelers drawn to culture, history, and place.

Three Kings celebration, Igualada, Spain. Used with permission from Comissió Cavalcada dels Reis d’Igualada, Fundació Privada. Photographer: Josep Balcells. Cavalcada Reis d’Igualada 2025-01-05

Igualada: A Celebration You Experience on Foot

Located about an hour inland from Barcelona, the Catalan city of Igualada offers one of Spain’s most community-driven Three Kings celebrations. With a population of roughly 40,000, it’s a walkable city where the cavalcade feels less like a parade and more like a shared journey.

The Igualada Three Kings Cavalcade, first documented in 1895, is among the oldest in Spain. What distinguishes it is not size, but participation. Hundreds of local volunteers transform the historic center into a living stage, inviting residents and visitors alike to move through the celebration together.

Days before January 6, a figure known as Page Faruk, the official emissary of the Kings, arrives in town to collect children’s handwritten letters. His appearance signals that something special is approaching, and anticipation quietly builds.

On the evening of January 5, the city closes its streets to traffic. Families gather in the historic center. Lanterns glow against stone façades. Music carries through narrow streets. When the Three Kings arrive, the city formally presents them with its keys—a symbolic gesture of trust and collective imagination that has endured for generations.

Royal pages using ladders to deliver gifts during Three Kings parade. Photo: Public Domain – Wikimedia. Author: Jordiferrer

The Ladders: A Tradition You Won’t See Everywhere

What follows is Igualada’s most distinctive tradition.

Rather than tossing candy into the crowd, nearly 800 royal pages—local volunteers dressed in elaborate costume—carry long wooden ladders through the streets. Working in coordinated teams, they lean ladders against balconies and climb upward, delivering parcels directly into homes.

The buildings themselves become part of the celebration. The entire evening unfolds on foot, with visitors following along, applauding each delivery. The atmosphere is intimate, festive, and unhurried—an ideal match for travelers who value immersion over spectacle.

Festive streets of Alcoy during Spain’s oldest Three Kings celebration. Used with permission: Archivo Tourist Info Alcoy.

Alcoy: Spain’s Oldest and Most Spectacular Three Kings Parade

In contrast, the Three Kings celebration in Alcoy, located in Spain’s Valencian Community, is known for its scale, drama, and theatrical flair. Widely regarded as the oldest Three Kings parade in Spain, Alcoy’s celebration dates back to the 19th century and has become one of the country’s most iconic holiday events.

On the evening of January 5, Alcoy transforms into a city-wide stage. As night falls, lights, music, and drumming fill the streets. The Three Kings make their grand entrance amid cheering crowds, their arrival accompanied by carefully choreographed pageantry.

One of Alcoy’s most striking traditions mirrors—but amplifies—a custom also seen in Igualada: royal pages using long wooden ladders to climb balconies and deliver gifts directly into homes. In Alcoy, the scale is larger and the choreography more elaborate, turning entire streets into scenes of wonder.

The experience is immersive and emotionally charged, blending childhood excitement with the pride of a community that has preserved its traditions for generations.

Two Cities, One Living Tradition

Experiencing Three Kings Day in either Igualada or Alcoy is memorable. Experiencing both reveals how richly varied Spain’s traditions can be—shaped by geography, history, and community spirit.

Igualada offers a slower, walkable celebration grounded in volunteerism and intimacy. Alcoy delivers spectacle, scale, and theatrical energy. Together, they provide two complementary ways to keep the holiday season alive well into the new year.

Planning Your Visit: January 5–6

While Three Kings Day is celebrated on January 6, the most memorable public festivities take place on the evening of January 5, when the Three Kings arrive in cities and towns across Spain.

A typical rhythm in both cities includes:

• • Early evening: Final preparations and gatherings
  • Around 7:00 p.m.: Cavalcades begin
  • Later evening: Continued festivities and gift deliveries

January evenings are cool but comfortable, often in the mid-40s°F. Both cities are compact, easy to navigate, and welcoming to visitors.

Where to Stay

In Igualada (Catalonia)

Cal Roure – Boutique Hotel & Lounge
Stylish and centrally located, ideal for exploring on foot.

Molí Blanc Hotel
A peaceful countryside retreat just outside the city.

Hotel América Igualada
A reliable, centrally located option with easy access to sights and transport.

In Alcoy (Valencian Community)

Sercotel Ciutat d’Alcoi
Modern and centrally located.

Masía La Mota
A boutique countryside hotel overlooking the surrounding mountains.

Hotel Reconquista Alcoy
A classic hotel close to parade routes and the city center.

Where to Dine

In Igualada

Somiatruites – Modern Catalan cuisine rooted in local tradition

Restaurant Exquisit – Mediterranean favorites in a relaxed setting

S’al·lot Gastrobar – Creative tapas and shared plates

In Alcoy

Restaurante L’Amagatall de Tota – Contemporary Valencian cuisine

Savoy Hotel Restaurant – Regional specialties and classic dishes

La Pericana – Named after a traditional Valencian dish, known for authentic regional cooking and  welcoming atmosphere

Why It’s Worth the Journey

For travelers who find the holiday season ending too soon, a January trip to Spain offers a meaningful way to keep the celebration going. Whether you choose the walkable intimacy of Igualada, the spectacle of Alcoy, or combine both into one journey, Three Kings Day extends the spirit of the season well beyond December.

Rather than closing the door on the holidays, traveling to Spain opens a new one—inviting you to step into living traditions that unfold slowly, collectively, and with purpose. Sometimes, the best way to keep the holidays alive is simply to follow them somewhere new.